New Holland Construction brings together the 235 years of combined history and experience of Fiat Kobelco, Kobelco, O&K and New Holland, supported by the on-going commitment, drive and resources of CNH.
Uniting this treasure of history, tradition and experience means that the already successful New Holland brand emerges as a leading brand and global player in the construction equipment industry, but with a unique quality. From day one, it is a brand with a product line which already has the highest reputation for hard working performance and service support to customers, all over the world.
What makes New Holland special is not only the extent of its already proven, global, full-line product offering but the strength and values of the brands it has inherited. Call it hybridisation or genetic engineering; uniting these individual strengths and past successes, New Holland sees the birth of a brand that is set to be far stronger than the constituent parts.
The technology of Fiat Kobelco, consolidated by the global alliance with Kobelco, a world specialist in crawler excavators; the capacity for innovation on which O&K has earned its reputation; the quality, light equipment specialist products of New Holland Construction and, of course, the renown of the already global New Holland name.
In bringing together the four brands New Holland are assuring existing owners and uniting the best and proven technology from around the world…Japan, Germany, Italy, America…
We are uniting brands that have literally built history and nations.